Winter in Newmarket, Ontario can turn everyday driving into a test of skill. One week the roads feel clear and easy and the next you are gripping the wheel as you try to make it up a snow-covered hill or slow down on an icy stretch of Davis Drive. When temperatures drop below 7 degrees Celsius, all-season tires harden and lose grip, which makes both braking slower and sliding far more likely.
This is why so many Newmarket drivers choose to buy winter tires each year. Winter tires stay flexible in the cold and are built with deeper tread to help you stop faster, hold traction and stay in control on snow, slush and black ice. More than 70 percent of Canadian drivers now install winter tires, because they know they make a real difference in safety and confidence.
Whether it is your first time buying winter tires or you want to upgrade to one of the best winter tires offered in Canada, this guide will walk you through everything you need to know before the snow arrives.
You get better traction, stronger grip on snow and slush, shorter braking distances and more control on icy Newmarket roads. Winter tires stay flexible in cold temperatures, which helps prevent sliding and improves driver confidence.
A national study shows that 76 percent of Canadians used winter tires in 2023, a steady rise from 66 percent in 2017. This growth reflects increased awareness of how winter tires reduce accidents and make winter travel safer across Ontario and the rest of the country.
Many insurance providers offer a winter tire discount when you install snow tires for the full season. Some drivers can save up to five percent on their rate which adds even more value to owning proper winter tires.
Yes, they make a big difference. Once the temperature drops below 7 °C, the rubber in regular all-season tires begins to stiffen. A stiff tire cannot grip the road properly, which leads to:
Winter tires are built with special rubber compounds that stay flexible in the cold. They also have deeper tread and more biting edges to grab snow and ice. When you install four winter tires, you can expect:
In fact, recent research shows that 84% of drivers say their winter tire equipped vehicle helped them avoid a crash or loss of control during winter conditions. This is one of the main reasons more Canadians switch to winter tires every year.
Winter tire use continues to rise across Canada as drivers learn how important proper traction is once temperatures drop and the first snowstorm arrives. According to data from the Tire and Rubber Association of Canada, adoption has grown significantly over the past few years. In 2017, only 66% of Canadians used winter tires. By 2023, that number increased to 76%, showing that more drivers now understand the safety benefits of switching to winter tires before the cold sets in.
By region, the numbers are even higher in some provinces, especially where winters are harsh:
If you drive regularly each winter, especially on highways or rural roads, the safety benefits of winter tires far outweigh these concerns.
A simple rule is this:
When daytime temperatures stay at 7°C or below, it is time to install your winter tires.
For many parts of Ontario, that usually happens in late October or early November. In colder regions, it can be earlier. Waiting until the first big snowfall can leave you stuck in a long lineup and driving on unsafe tires during the first storm.
For taking winter tires off, most drivers switch back to all-season tires in April once temperatures are reliably above freezing.
Many people ask: Are all-season tires good for winter?
Here is a simple comparison.
| Feature | All-season tires | Winter tires |
|---|---|---|
| Ideal temperature | Above 7°C | 7°C and below |
| Grip on snow and ice | Limited | Strong |
| Rubber softness in cold | Hardens | Stays flexible |
| Braking distance on ice | Longer | Shorter |
| Legal requirement in Quebec | Allowed only if winter rated | Required winter or all-weather |
All-season tires are a compromise. They are designed to work “okay” in many types of weather, but not be excellent in harsh winters. Dedicated winter tires are built to be the best winter tires in Canada for cold, snow, ice and slush.
If you drive through full Canadian winters, switching to winter tires is the safer choice.
You might be wondering: what are the best winter tires in Canada and which brands should you look at? At Driven Auto Group, we carry respected global brands that are proven in Canadian winter testing:
Every year, independent tests highlight several top performers among the best rated winter tires Canada. Results change slightly each season, but you will often see:
Rather than chasing the single “number one” tire, it is better to focus on the best winter tires to buy for your specific vehicle and driving. Our team can help you compare options based on daily commuting, highway driving, gravel roads or city only use.
Heavier vehicles need winter tires that can handle extra weight and sometimes towing.
Truck drivers in Canada often look for:
We can recommend some of the best pickup winter tires based on your truck model, bed usage and whether you use four wheel drive often.
Modern SUVs come with many electronic safety systems, but they still rely on the grip of the tire. The top rated winter tires for SUV drivers usually offer:
Talk to us at Driven Auto Group and we can match your SUV with a winter tire that suits your lifestyle.
Studded winter tires include small metal studs in the tread. They bite into ice and can give impressive grip in some conditions.
They may be useful if:
However:
Always check local regulations before buying top rated studded winter tires. Our team can advise you on what is allowed in your area.
Winter tire ratings help you understand how well a tire performs in real winter conditions. After you narrow down your options, it is helpful to look at how each tire scored during professional testing. Experts evaluate winter tires on closed tracks and measure dry and wet handling, braking on ice, traction in snow and slush, comfort, noise levels and overall durability. These ratings give you a clear picture of how a tire will behave on the roads you drive every day in Newmarket, whether you are commuting on the 404 or navigating snowy local streets. They also make it easier to choose the winter tire that fits your driving needs.
If you are ready to buy winter tires, use this checklist.
The wrong size can affect handling, fuel economy and safety.
Winter tire and rims package
Winter tires only, with no rims
Always look for:
Transport Canada provides clear guidance on this symbol on their winter tire information page: Transport Canada winter tire information
The winter tires cost depends on size, brand and vehicle type. In many cases, Canadian drivers can expect:
Ask us about current winter tire deals, packages and any promotions that can help you buy winter tires Canada wide at a fair price.
If you are thinking about used winter tires, check:
Used sets can save money, but safety should always come first.
In normal Canadian use, many winter tires last about four to six winter seasons or roughly 20,000 to 30,000 kilometres, depending on:
If you have not installed your winter tires yet, it is not too late. Winter storms in Newmarket can show up suddenly and early morning frost or black ice can make local roads like Yonge Street and Davis Drive slippery without warning. When you put your winter tires on, keep these important safety tips in mind:
Using the same brand, size and style on all four wheels helps maintain proper control, balance and traction. Mixing different types of tires can make your vehicle harder to handle on icy or snow covered roads.
Look for worn tread, cracks, or sidewall damage before installing your winter tires. Even a small issue can affect grip during harsh Newmarket winters.
Tires lose air more quickly in freezing temperatures. Most winter tires perform best between 30 and 35 PSI, but always check your vehicle’s manual or tire brand for exact recommendations.
After winter, remove salt and dirt before storing your tires. Keep them in a cool, dry location and use tire bags to reduce moisture buildup.
Many insurance providers also offer discounts when winter tires are installed for the full cold season, which can save you up to five percent on your rate.
Here are some smart ways to save:
Shop early: Best selection and options before the first snow
Ask about packages: Winter tires with rims and installation can be more cost effective over time
Take advantage of promotions: Seasonal winter tire sale events, rebates from manufacturers, or local offers
Work with a local expert team: At Driven Auto Group, we help you compare brands so you get the best value, not just the lowest sticker price.
Winter driving in Canada does not have to feel stressful. When you buy winter tires that fit your vehicle, climate and driving habits, you give yourself more control, shorter stopping distances and peace of mind on every snowy trip.
At Driven Auto Group, we carry trusted winter tire brands like Michelin, Bridgestone, Kumho and more. Our team is ready to help you choose the best winter tires to buy for your car, SUV or truck.
Most Ontario drivers install winter tires in late October or early November, once daytime temperatures stay at 7 degrees Celsius or lower. It is safest to have your winter tires on before the first real snowfall. If you need help choosing the right time based on Newmarket weather, the team at Driven Auto Group can guide you.
With proper care, winter tires can last about four to six winter seasons. Their lifespan depends on how much you drive, road conditions and whether you rotate them regularly. If you want an expert opinion on the condition of your tires, Driven Auto Group can inspect them for you.
Start by thinking about where you drive most often. City streets, highways and rural roads all need different levels of traction. It also helps to check your tire size and set a budget. If you want personalized recommendations, Driven Auto Group can help you compare brands and pick the best winter tires for your driving needs.
Winter tires are required in Quebec and on certain highways in British Columbia. They are not mandatory in Ontario, but they are strongly recommended. Many insurance companies offer a winter tire discount when the tires are installed for the full cold season.
Check the tread depth, overall condition, age and whether the wear is even across the tire. Look for cracks, bulges or any signs of damage. If you are unsure about the safety of a used set, bring them to a tire expert for inspection before you decide.
You can, but it is not recommended. Winter tire rubber is softer and wears down quickly in warm weather. It also affects braking and handling on hot pavement. For summer and spring driving, switch back to all season or all weather tires to protect your winter tires from premature wear.
Studded winter tires are legal in some provinces and restricted in others. They are widely used in regions with long periods of ice or untreated rural roads. Before buying studded tires, always check your provincial rules to make sure they are allowed in your area.